I don’t know why I’m even surprised anymore but here goes..Superdrug on High Street Kensington has shut its doors and guess what? The hastily taped up sign on the glass door reads: ‘We’ve now closed…but don’t worry, your nearest Superdrug is…Westfield White City.’ Quelle surprise.
High Street Kensington has become a victim of neighbouring Westfield’s success since its opening in 2008. I’m all for embracing a bit of competition but the indomitable spirit of Westfield is crushing the soul of High Street Kensington. Shop after shop has a closing sale and abruptly closes its doors with a limp goodbye (except for that cheap-looking Italian suit shop which permanently had a sale and took years to die).
On a rather more alarming note, Morrisons has opened a store at the other end of the high street. Call me a snob but I really don’t need to see that lurid, bright yellow sign in my field of vision when tucking into my lunchtime salmon sashimi at neighbouring restaurant Hare & Tortoise.
Apart from anything, does the high street really need another supermarket? We already have Whole Foods, Waitrose, M&S, Sainsbury’s, and Tesco. How many more do we need? I fear Lidl and Aldi might be the next to surface, a scary thought. I’m all for discount shopping in someone else’s neighbourhood…
I’ll be sad to see Superdrug go. I’m a Boots girl at heart, but there was always something about Superdrug that reminded me of my carefree teenage years experimenting with hair dye and henna. RIP Superdrug High Street Kensington.